Privacy Policy

Merx AI · Effective date: September 23, 2026

Merx AI (the "App") is operated by BeMerx ("we", "us"). The App has a single purpose: to let the owner of a Merx device view the videos, snapshots and AI-analysis events processed locally on their own Merx equipment, and to configure which detections that equipment should run. This policy explains what we handle and why.

What the App is for

The Merx equipment processes camera video on-site and produces events (for example, a checkout review or a detection you created). The App is a viewer and controller for that equipment. It does not access your phone's camera, microphone, photos, location or contacts.

Information we handle

What we do NOT do

How your data is protected

All communication uses encryption in transit (HTTPS/TLS). Your sign-in tokens are stored in the device's secure keychain, never in plain storage. Data is hosted on Amazon Web Services (US East region). Access to your videos and events is limited to your own account.

Sharing

We share data only with the cloud infrastructure providers strictly needed to run the service (e.g., Amazon Web Services for hosting), and only to deliver the App to you. We may disclose information if required by law.

Deleting your account

Request permanent deletion of your account and associated cloud data through Devices → Delete account → Request deletion or our account deletion page, without installing the App. Send the request from your registered email address. The request is processed by our support team after ownership verification; opening the page does not itself delete the account. It covers credentials, equipment links, cloud events, configuration, images, video and content reports. Event media normally expires within 30 days; you can request removal through the same procedure.

Reporting AI responses

If you submit a report inside the assistant, we receive the reported response, your explanation and your account identifier so our support team can review the content. Reports are stored securely on AWS and sent to our support mailbox. Do not include passwords or unnecessary personal information. Reports are used for support and safety review and are included in account data deletion requests.

Children

The App is a business tool and is not directed to children under 13.

Changes

We may update this policy; the effective date above will change accordingly.

Contact

Questions about privacy: privacy@bemerx.com.